How is Langwill optimized for multilingual SEO? - Langwill

In this article, you'll learn how Langwill manages your Shopify store's SEO to ensure that Google indexes your website's language versions.

Langwill supports:

A unique URL for different language page version
Translate meta title and meta description on Homepage
Translate meta title and meta description on Product Page
Translate URL handle

1. A unique URL for different language page version

A unique URL for different language page versions is accomplished through Shopify. For more detailed information, you can refer to the article.

A major aspect of selling in multiple languages is making sure that customers and search engines can find the right language version of your site. When you publish a language, unique URLs are created for each translated page in your store. This is done by adding the language code to the URLs.

For example, suppose your primary domain is example.com. If you publish two additional languages, French (fr) and German (de), then your store URLs will change to example.com/fr and example.com/de.

You can also have different languages available on different domains by using the international domains feature in Shopify Markets.

2. Translate meta title and meta description on Homepage

The title and meta description (Homepage title and Homepage meta description) are included on Preference from your Shopify setting and they will be automatically synced to our app to translate.

Go to Language => Manage Translation=> Click on "Homepage seo" resource

Press on "Translate all" to translate in bulk or manually edit the translation for homepage

3. Translate meta title and meta description on Product Page

SEO title and description are included on specific product page and you need to differently customize the title name as well as description in order to optimize them on search engines.

Go to Language => Manage Translation=> Click on "Product" resource

Select the needed products => Manually edit the translation for Meta title and Meta description.

Please note that according to Shopify, if you have not manually edited the Meta title and Meta description, Shopify will display the text from your original default language in the corresponding translated language page.So you need to edit the default language content and save it before translating.

4. Translate URL Slug

Each URL slug with a separate page link can be translated.

URL slugs, such as /products/shoes can be translated into /products/es/zapatos but the word products cannot be translated.

URL slugs cannot be customized for markets. Translations can only be added for URL slugs on all markets where a language is visible.

Go to Language => Manage Translation=> Click on "Product"/“Blog”/“Page” and so on.

Currently, our AI translation will skip the URL slug and will not translate it by default. If you need to translate it, please do it manually or click the translation button on the right to translate individually.

Regarding the post-translation redirection issue:
Assuming your product's default language link is: https://www.example.com/products/shoes

Before translation, the URL for your Spanish translation language is: https://www.example.com/products/es/shoes

After translation, the URL for your Spanish translation language may be https://www.example.com/products/es/zapatos, and the original https://www.example.com/products/es/shoes will automatically create a 301 redirect and is indexable by search engines. If you were to delete the translation, it will revert to how things were before the translation was added. It does not create an additional redirect from the deleted URL translation to the default URL.
Refer to this article for more details.