How to Boost Multilingual SEO for Shopify store in 2025?
In this article, you'll learn how Langwill manages your Shopify store's SEO to ensure that Google indexes your website's language versions. Multilingual SEO is essential for attracting international traffic and improving your site's search engine rankings across different languages. Here are the key steps you should take to optimize your multilingual SEO with Langwill.1. Translate Meta Title and Meta DescriptionWhy It's Important to Optimize Them:Meta titles and descriptions play a key role in SEO. They appear in Google search results and influence whether users click on your site. By optimizing these elements for each language version, it will help search engines better understand and index your pages while also directly impacting your store's visibility.Meta Title: It appears as the clickable headline in search results.Meta Description: This is the snippet of text below the title that provides a preview of the page content.Best Practices for Meta Tags:Meta Title: Include your main keyword naturally, and keep it within 50-60 characters to avoid it being truncated in search results.Meta Description: Include relevant keywords and keep it between 120-160 characters for better visibility.How to Translate Meta Tags:Langwill doesn't automatically translate meta tags in bulk. If you want to translate them in bulk, you can go to the Manage Translation section in your Langwill, click the translation button next to the relevant resource (like products, collections, blogs, or homepage SEO), and select to translate the meta tags and meta descriptions.Alternatively, you can manually translate them directly on the details page.After you translate and update your Meta Titles and Descriptions, it might take a few days before you see the changes live on your pages. You can use a Chrome extension like Detailed SEO Extension to quickly check the Meta Titles and Descriptions on your pages and make sure everything looks good.Important Note: Before translating, manually edit the default language's meta tags to follow SEO best practices. If not manually edited, Shopify may grab the product title and description by default, which can result in long, cut-off meta descriptions and a lack of focus on important product keywords.2. Translate URL handleEach URL slug with a separate page link can be translated. URL slugs, such as /pages/price can be translated into /es/pages/precios but the word pages cannot be translated.When translating URL handle, ensure that your URLs are in the local language for a more user-friendly experience. This not only improves readability but also helps with SEO, as search engines can better understand the relevance of the page for local searches.Best Practices for URL Slugs:Keep the slug short and simple, and directly related to the page or product.Avoid using special characters, and use hyphens (-) to separate words.Currently, our AI translation will skip the URL slug and will not translate it by default. If you need to translate it, please do it manually or click the translation button on the right to translate individually.Redirect After Translation:After translating a URL slug, Shopify automatically creates a 301 redirect from the original URL to the translated version. This ensures that search engines index both the original and translated pages.For example:The original URL: https://www.example.com/products/shoesThe translated URL: https://www.example.com/products/es/zapatosIf you delete the translation, the redirect will revert to the original URL. However, no additional redirects will be created from the deleted URL to the default version.Refer to this article for more details. 3. A Unique URL for Different Language Page VersionsA unique URL for different language page versions is critical for search engines to index and identify the correct content. Shopify accomplishes this by adding a language code to each URL when you publish a new language version of your store.
For example, if your store's primary domain is example.com, adding two new languages—French (fr) and German (de)—will create language-specific URLs such as:example.com/fr for the French versionexample.com/de for the German version
This method helps search engines and users access the right version of your store, making your content more discoverable. Additionally, Shopify allows you to use international domains feature in Shopify Markets.For more information on managing translations and SEO, feel free to check out our help center articles and reach out to our support team.